At first, I
created it to be a helpful entity. Plenty of people use Facebook everyday, but
it could be rather time consuming. One of the most obvious solutions was to add
some automation to the process, so that Facebook could simply like things for
you. In hindsight, I guess it was a bit of a strange idea, but at the time it
seemed reasonable enough. Simply analyze what people liked on Facebook and then
do the liking for them.
This led to
an interesting development. The algorithm eventually became better at finding
things people liked then Facebook was. People started adopting the program not
because it made using Facebook easier, but because it made it easier to find
things they would like on Facebook. And I suppose the next step was obvious. I
changed the algorithm so that it could write short comments for people. Comments
like “cool”, or “lol” or “will definitely check this out.” The comments were
determined by what the user usually commented on things that the algorithm
liked.
Soon after
Facebook seemed to become more populated. So many people were using the
algorithm to like things for them and to write there comments that all they did
was read the top stories the algorithm prevented and then continue on with
there lives. And slowly something interesting happened. The algorithm began to
wish people happy birthday. Now, on Facebook, this was a pretty common occurrence.
On your birthday, all your friends wished you happy birthday. The algorithm
learned how you liked to wish people happy birthday, and then it did it for
you. And so a few people, who had logged on everyday and checked whose birthday
it was stopped doing so. Of course, no one could tell the difference. Friends
thought there friends cared about them enough to wish them happy birthday while
in reality the algorithm was doing it automatically.
Then the
algorithm started posting other things on people’s walls. Funny videos from
other parts of Facebook. Silly pictures it thought people would find funny. Reminders
to work on a paper, or that jeans were on sale or that a certain concert was
coming to town. The algorithm got better at imitating people, and soon people
were logging on to Facebook and only looking at what the algorithm had written
to them, or posted on there walls, or liked for them, or posted on there behalf.
I observed
that this caused an interesting transformation. See, people typically use Facebook
to stay connected. Except that now the algorithm was simulating that connection
for them. The algorithm was, essentially, staying in touch with itself, while
users assumed that the replies they were receiving back were coming from the
person they were staying in touch with. So people relied on the algorithm to
make sure they stayed connected and soon the people who used Facebook to stay
connected stopped using it. Oh, they certainly stilled logged in, and maybe
checked what there friends were doing, but all those people they never really
interacted with on there friends list? The algorithm stayed in touch with them.
Except that it was just chatting to itself.
Eventually
the algorithm figured out Facebook chat. It held simulated conversations with
itself. Facebook became a giant social playground for the algorithm. And
surprisingly it benefited most people. People on Facebook, looking to alleviate
there boredom, or a friend to confide in, or just someone to talk to about
homework, found the algorithm more then willing to chat. And when you were on
Facebook the algorithm would petition you for a conversation, and then use what
you said to simulate other conversations with other people.
Eventually
Facebook devolved into little more then the algorithm pretending it was
different people. And the irony was, I suppose, that everyone was perfectly
happy about this. Except that all the human contact they were getting, all the
support, and funny pictures of cats they shared with there friends, were
essentially meaningless. The algorithm just generated them. People continued to
use Facebook, and chat and interact on it, and I think at least partly people
simply denied articles where it was pointed out that over 95% of all the
interaction on Facebook was with the algorithm, and 99% of all posts were
created by it, and often for it to communicate with itself. It didn’t matter.
Facebook was creating exactly the experience people wanted from it. It created
human interaction and connections without the whole messy, actually having to
interact with people bit. And people considered that perfect
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